:root{--ink:#171717;--muted:#57534c;--paper:#FAF7F0;--ivory:#F3EADB;--wheat:#D7BD87;--line:#DED5C5;--serif:Georgia,'Times New Roman',serif;--sans:Arial,Helvetica,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 var(--sans)}a{color:inherit;text-decoration:none}img{display:block;max-width:100%;object-fit:cover}button{font:inherit}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid #6a4481;outline-offset:5px}.skip{position:fixed;top:-100px;left:20px;background:white;padding:12px;z-index:10}.skip:focus{top:10px}.wrap{width:min(1240px,calc(100% - 96px));margin:auto}.header{display:flex;align-items:center;justify-content:space-between;gap:30px;width:min(1360px,calc(100% - 96px));height:110px;margin:auto;border-bottom:1px solid var(--line)}.brand{width:152px;flex-shrink:0}.brand img{width:100%;height:auto;object-fit:contain}.header 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p{color:var(--muted);font-size:15px;line-height:1.8;margin-bottom:28px}.detail{display:block;font-size:12px;color:var(--muted);border-top:1px solid var(--line);padding-top:17px}.sectors{background:var(--ivory)}.sector-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.sector img{width:100%;aspect-ratio:1.25;object-fit:cover}.sector>div{padding-top:24px}.sector-index{font-size:12px;display:block;margin-bottom:14px;color:var(--muted)}.sector h3{font-family:var(--serif);font-size:27px;font-weight:400}.sector p{font-size:15px;color:var(--muted);margin:0;max-width:320px}.sector-bottom{border-top:1px solid var(--line);margin-top:38px;padding-top:24px;display:flex;justify-content:space-between;gap:30px;align-items:center}.sector-bottom p{font-size:14px;margin:0}.process{display:grid;grid-template-columns:1fr 1fr;gap:120px}.process-intro{max-width:360px;color:var(--muted);margin:26px 0}.outline{background:transparent;color:var(--ink)}.outline:hover{background:var(--ivory)}.process ol{list-style:none;margin:0;padding:0}.process li{display:flex;gap:28px;padding:28px 0;border-bottom:1px solid var(--line)}.process li:first-child{padding-top:0}.process li>span{font-family:var(--serif);font-size:27px}.process h3{margin:0 0 8px;font-size:20px}.process li p{color:var(--muted);font-size:15px;margin:0}.about{background:var(--ivory)}.about-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:100px;align-items:center}.about-photo img{aspect-ratio:4/4.6;width:100%;object-position:50% 35%}.about-copy>p:not(.eyebrow){color:var(--muted);max-width:450px;margin:24px 0;font-size:16px}.about-copy .personal-note{border-left:2px solid var(--ink);padding-left:20px;font-style:italic}.faq{display:grid;grid-template-columns:.8fr 1.4fr;gap:80px}.faq-list details{border-bottom:1px solid var(--line)}summary{list-style:none;cursor:pointer;position:relative;padding:23px 42px 23px 0;font-size:17px;line-height:1.5}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:4px;top:19px;font-size:24px;font-weight:300}details[open] summary:after{content:'−'}.faq-list p{margin:0 28px 24px 0;color:var(--muted);font-size:15px;max-width:550px}.contact{background:var(--ink);color:var(--ivory);padding:85px 0;text-align:center}.contact h2{font-size:clamp(38px,4.5vw,62px)}.contact p:not(.eyebrow){margin:26px 0 32px;line-height:1.8}.contact .actions{justify-content:center}.light{background:var(--ivory);color:var(--ink);border-color:var(--ivory)}.light:hover{background:white}.ghost{background:transparent;border-color:var(--ivory)}.contact-email{display:inline-block;font-size:14px;margin-top:30px;text-decoration:underline;text-underline-offset:5px}.footer{padding:40px 0 24px}.footer-top{display:flex;justify-content:space-between;align-items:center;gap:35px;padding-bottom:30px}.footer-top p{font-size:13px;margin:0}.footer-top>a:last-child{font-size:14px}.footer-bottom{border-top:1px solid var(--line);padding-top:20px;display:flex;justify-content:space-between;gap:25px;font-size:12px}.footer-bottom p{margin:0}.footer-bottom div{display:flex;gap:24px}
@media(min-width:1450px){.hero{gap:92px}.hero h1{font-size:72px}}@media(max-width:1050px){.wrap,.header{width:calc(100% - 64px)}.hero{gap:35px}.hero h1{font-size:48px}.hero-statement{font-size:21px}.services{grid-template-columns:repeat(2,1fr);gap:35px}.process,.about-grid{gap:55px}.section-heading{gap:35px}.sector-grid{gap:20px}.sector h3{font-size:24px}.section{padding-block:76px}}@media(max-width:720px){html{scroll-padding-top:85px}.wrap,.header{width:calc(100% - 40px)}.header{height:87px;position:relative}.brand{width:130px}.menu-toggle{display:block;background:none;border:1px solid var(--line);padding:8px 14px;border-radius:3px;font-size:14px}.header nav{display:none;position:absolute;top:86px;left:-20px;right:-20px;z-index:5;background:white;padding:20px;box-shadow:0 14px 22px #0000000d;flex-direction:column;align-items:flex-start;gap:18px}.header nav.open{display:flex}.hero{grid-template-columns:1fr;padding:38px 0 50px;gap:38px}.hero h1{font-size:clamp(40px,10vw,57px);line-height:1.08}.hero-statement{font-size:22px}.intro{font-size:16px}.eyebrow{font-size:12px;margin-bottom:17px}.hero-visual{padding:0 0 20px 18px;max-width:520px}.hero-visual>img{aspect-ratio:1.05;object-position:50% 26%}.photo-caption{padding:17px 19px;right:18px}.hero-note{font-size:12px}.manifesto-inner{align-items:flex-start;flex-direction:column;gap:18px;padding:26px 0}.manifesto span{max-width:none}.manifesto p{font-size:30px}.section{padding-block:60px}.section-heading{flex-direction:column;align-items:flex-start;gap:24px;margin-bottom:35px}.section-heading>p{max-width:100%;font-size:16px}.services{gap:30px 22px}.services h3{font-size:19px}.services article p{font-size:15px}.number{font-size:29px;margin-bottom:20px}.detail{font-size:12px}.sector-grid{grid-template-columns:1fr;gap:38px}.sector img{aspect-ratio:1.5}.sector p{max-width:100%;font-size:16px}.sector h3{font-size:28px}.sector-bottom{align-items:flex-start;flex-direction:column;gap:16px}.process,.about-grid,.faq{grid-template-columns:1fr;gap:35px}.process-intro{max-width:100%}.about-photo{max-width:490px}.about-photo img{aspect-ratio:1.15;object-position:50% 23%}.about-copy>p:not(.eyebrow){max-width:100%}.faq-list p{font-size:16px}summary{font-size:17px}.contact{padding:60px 0}.contact .actions{flex-direction:column;gap:13px}.contact .button{width:min(100%,320px)}.footer-top{align-items:flex-start;flex-wrap:wrap;gap:20px}.footer-top p{width:100%;order:3}.footer-bottom{flex-direction:column;gap:17px}.footer-bottom div{flex-wrap:wrap;gap:20px}.footer{padding-top:30px}}@media(max-width:390px){.services{grid-template-columns:1fr}.hero h1{font-size:38px}.photo-caption{font-size:12px}.signature{font-size:23px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}.button:hover{transform:none}}
.lead-section{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px;border-top:1px solid var(--line)}.form-intro{max-width:350px;color:var(--muted);margin-top:24px}.form-aside{font-size:14px;margin-top:25px}.form-fields{display:grid;grid-template-columns:1fr 1fr;gap:18px}form label{display:block;font-size:14px;margin-bottom:20px}form input:not([type=checkbox]),form textarea{display:block;width:100%;font:16px/1.5 var(--sans);color:var(--ink);background:var(--ivory);border:1px solid #d6d0c1;border-radius:3px;padding:12px;margin-top:7px}form input:focus,form textarea:focus{outline:2px solid var(--ink);outline-offset:2px}form textarea{resize:vertical}.consent{display:flex;gap:12px;align-items:flex-start;font-size:13px;line-height:1.7}.consent input{width:18px;height:18px;flex-shrink:0;margin-top:3px;accent-color:var(--ink)}.consent a{text-decoration:underline}.form-small{font-size:12px;color:var(--muted)}#form-status{font-size:15px;min-height:24px}#form-status.error{color:#922c29}#form-status.success{color:#285440}.honeypot{position:absolute;left:-9999px;visibility:hidden}form .button{cursor:pointer}form .button:disabled{opacity:.65;cursor:wait}@media(max-width:720px){.lead-section{grid-template-columns:1fr;gap:25px}.form-fields{grid-template-columns:1fr;gap:0}.form-intro{max-width:100%}}
/* Nueva dirección: beige tostado, marfil y negro */
:root{--ivory:#F3EADB;--line:#F3EADB;--muted:#57534c;--sand:#D7BD87;--cream:#FAF7F0}.header{border-bottom-color:#F3EADB}.hero{padding-bottom:75px}.hero-visual{padding:0 0 80px 22px}.hero-visual>img{aspect-ratio:auto;object-fit:contain;width:100%;height:auto;object-position:center}.hero-visual:before{inset:25px -18px 0 0;background:#D7BD87}.photo-caption{left:22px;right:0;bottom:0;min-height:80px;background:#F3EADB}.manifesto{background:#D7BD87}.manifesto-inner{padding-block:43px}.manifesto p{font-size:38px}.hero-statement{font-weight:500}.sectors{background:#FAF7F0}.sector img{border-radius:4px}.services article{background:#FAF7F0;padding:24px;border-top:2px solid var(--ink)}.number{margin-bottom:25px}.about{background:#F3EADB}.about-letter{padding:50px 40px;background:#FAF7F0;border:1px solid #D7BD87}.letter-title{font-family:var(--serif);font-size:clamp(42px,4.5vw,62px);letter-spacing:-.04em;line-height:1.07;margin:0 0 28px}.about-letter>p:not(.eyebrow):not(.letter-title){font-size:16px}.about-letter ul{list-style:none;padding:15px 0;margin:20px 0;border-block:1px solid var(--line)}.about-letter li{font-size:14px;padding:9px 0}.letter-signature{font-family:var(--serif);font-size:32px;font-style:italic}.about-grid{align-items:start}.contact .light{background:#D7BD87;border-color:#D7BD87}.contact .light:hover{background:#F3EADB}.email-options{display:flex;justify-content:center;align-items:center;gap:18px;flex-wrap:wrap;margin-top:30px}.email-options .contact-email{margin:0}.copy-email{font:14px var(--sans);padding:9px 13px;border:1px solid #D7BD87;background:transparent;color:var(--ivory);cursor:pointer;border-radius:3px}.email-address{width:100%;font-size:14px}#email-status{font-size:13px;width:100%}.needs{padding-bottom:90px}.needs-layout{display:grid;grid-template-columns:1fr 1.2fr;gap:45px}.needs-options{display:flex;flex-direction:column;gap:12px}.need-option{display:flex;align-items:center;gap:22px;background:#FAF7F0;color:var(--ink);border:1px solid #D7BD87;padding:24px;text-align:left;cursor:pointer;font-size:17px;border-radius:3px;line-height:1.5}.need-option>span{font-family:var(--serif);font-size:24px}.need-option.active{background:#D7BD87;border-color:#171717}.need-answer{background:#F3EADB;padding:40px;border-radius:3px}.need-answer h3{font-family:var(--serif);font-size:32px;font-weight:400;line-height:1.2}.need-answer>p:not(.eyebrow){font-size:16px}.need-answer .button{margin-top:10px}.deliverables{background:var(--ink);color:#FAF7F0}.deliverables .section-heading>p{color:#F3EADB}.deliverable-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.deliverable-grid article{padding-top:23px;border-top:1px solid #D7BD87}.deliverable-grid h3{font-family:var(--serif);font-size:26px;font-weight:400}.deliverable-grid ul{list-style:none;padding:0;color:#F3EADB;font-size:15px}.deliverable-grid li{padding:10px 0;border-bottom:1px solid #57534c}.scope-note{font-size:13px;color:#F3EADB;margin:35px 0 0}.lead-section{border-top:0}form input:not([type=checkbox]),form textarea{background:#FAF7F0;border-color:#D7BD87}.footer{background:white}
@media(max-width:1050px){.services article{padding:22px}.about-letter{padding:35px 28px}.needs-layout{gap:25px}.need-answer{padding:30px}.deliverable-grid{gap:25px}}
@media(max-width:720px){.hero-visual{padding:0 0 78px 0;max-width:480px;margin:auto}.hero-visual>img{aspect-ratio:auto;object-fit:contain;height:auto}.hero-visual:before{inset:20px -10px 0 10px}.photo-caption{left:0;right:0;min-height:78px}.manifesto p{font-size:32px}.needs-layout{grid-template-columns:1fr;gap:20px}.need-option{padding:17px 20px;font-size:16px}.need-answer{padding:26px}.need-answer h3{font-size:29px}.deliverable-grid{grid-template-columns:1fr;gap:25px}.about-letter{padding:30px}.letter-title{font-size:46px}.email-options{gap:12px}.needs{padding-bottom:60px}}
.expanded-services{grid-template-columns:repeat(3,1fr);gap:28px}.platform-icons{display:flex;gap:14px;margin:0 0 17px}.platform-icons img{object-fit:contain}.expanded-services article{position:relative}.service-footnote{margin-top:30px;border-top:1px solid var(--line);padding-top:22px;display:flex;justify-content:space-between;gap:25px;align-items:center}.service-footnote p{font-size:14px;margin:0;max-width:600px}.social-links{display:flex;gap:12px;flex-wrap:wrap}.social-links a{width:46px;height:46px;display:inline-flex;align-items:center;justify-content:center;background:#F3EADB;border:1px solid #D7BD87;border-radius:50%;transition:background .2s,transform .2s}.social-links a:hover{background:#D7BD87;transform:translateY(-2px)}.social-links img{object-fit:contain}.contact-symbol{object-fit:contain;flex-shrink:0}.inverse{filter:invert(1)}.button.ghost,.contact-email{display:inline-flex;align-items:center;gap:11px}.footer-top .social-links{margin-left:auto}.expanded-services h3{font-size:22px}.expanded-services .number{margin-bottom:22px}
@media(max-width:1050px){.expanded-services{grid-template-columns:repeat(2,1fr)}}@media(max-width:720px){.expanded-services{grid-template-columns:1fr;gap:20px}.expanded-services article p{font-size:16px}.expanded-services h3{font-size:24px}.service-footnote{align-items:flex-start;flex-direction:column;gap:15px}.footer-top .social-links{margin-left:0}.social-links a{width:46px;height:46px}}@media(prefers-reduced-motion:reduce){.social-links a{transition:none}.social-links a:hover{transform:none}}
.service-hero>img{aspect-ratio:4/4.5;object-fit:cover;object-position:center}.service-hero .photo-caption{font-size:16px;line-height:1.5}.about-grid{align-items:center}.full-portrait img{width:100%;height:auto;aspect-ratio:auto;object-fit:contain;object-position:center}.full-portrait{background:#FAF7F0;padding:12px;border:1px solid #D7BD87}@media(max-width:720px){.service-hero>img{aspect-ratio:1.15;object-fit:cover}.full-portrait img{height:auto;aspect-ratio:auto;object-fit:contain}.full-portrait{max-width:480px;margin:auto}}

/* KarmAds brand guide: ivory, vanilla, wheat and black */
.photo-caption{background:var(--ivory);border-left:4px solid var(--wheat)}.number,.sector-index{color:var(--ink)}.services article{border-top:3px solid var(--wheat)}.button:not(.outline):not(.ghost){background:var(--ink);color:var(--paper)}.manifesto{border-block-color:var(--wheat)}.hero-visual:before{background:var(--wheat)}.full-portrait{background:var(--paper)}